This chapter explains the differences and similarities in the modes of production between the commercial and independent animation industries. One cannot be understood without acknowledging the other. In fact, most independent animations artists have at one point in their careers worked for the commercial industry.
The dominant features of each form are as follows: (most of these are exaggerated extremes)
- Hegemonic forms tend to have big budgets, while subversive work to small budgets.
- Industrial are made by groups as opposed to independent made by individuals.
- Traditional forms utilise traditional techniques, but experimental forms alter media.
- Hegemonic are intended for a mainstream audience, subversive are limited to small-scale exhibitions.
- Industrial are dominated by marketing concerns, independent favour aesthetic concerns.
- Traditional forms are typically narrative, while experimental forms are not.
- Hegemonic productions are mimetic and linear, but subversive productions are abstract and non-linear.
- Industrial forms reflect western, traditional societal norms, while Independent reflect alternative lifestyles.
- Traditional forms support dominant beliefs, experimental forms challenge them.
While the dominant studio style employs cels to create animation, many independent artists who have studied fine art prefer to employ different methods of creating 2D images. Some use drawings and paintings on paper, which is what I would be a fan of using. Both for budgeting reasons, because acetate cels are expensive to come by, but also for aesthetic reasons, this is the technique I prefer to use. They talk about examples of watercolour backgrounds, which i would quite like to experiment with for my own piece, as I like watercolours as a medium and the effect they create.
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