John Lewis' Christmas Advert

This year, John Lewis' advert int eh run up to Christmas is an animated piece, featuring a bear and a hare preparing for Christmas celebrations, accompanied by Lily Allen singing Keane's Somewhere Only We Know. The animation uses traditional line drawing for the animal characters (by artists who worked on The Lion King), who echo the creatures of Watership Down. The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. This is apparent in the scenes where animals are frolicking in the snow with their presents. The wrappings paper and gifts seem to a a distinctly different material to the backgrounds and the animals.
The advert id poignant, and it's aim is to create an emotional connection with the audience, with sympathetic characters and a sentimental storyline. Many  viewers have commented on crying after watching it. As well as holiday celebration, the unifying theme is friendship and gifting loved ones.
The colours are light and airy, emphasising the aesthetically beautiful parts of winter rather than the gloomy ones. The animals are not depicted particularly cartoonishly, like in Julia Potts works, although they possess anthropomorphic features, such as the hare's large, doleful eyes.
The framing is constructed very well, with the Christmas tree always appearing in the centre of the shot as a focal point of the scenery.
There is a clear, defined narrative to the video, which plays out in just over 2 minutes. This shows how much I could accomplish if I scripted my plot well for my own 2 minute piece. The structure of the narrative follows typical conventions, with the setup introducing us to the main characters; then creating a dilemma/conflict; bringing it to a head in the climax; and then the story ending with its resolution.
Update: Just found out on the Toon Boom website that Toon Boom Harmony was used for the production.